Project overview

Logitech is a world-renowned manufacturer of gaming equipment and peripherals. With the rise in demand for gaming furniture, Logitech has introduced a range of gaming chairs, desks, and accessories. Logitech wanted to create a landing page for its gaming furniture product range, which will showcase the features, benefits, and design of their gaming furniture products. In this case study, we will discuss the UI/UX design process for the Logitech gaming furniture landing page.

Research

The first step in creating an effective landing page for Logitech’s gaming furniture is to understand the target audience. The gaming furniture market is primarily targeted towards young adults and teenagers who spend hours gaming. Our research indicates that gamers value comfort, design, and functionality when selecting gaming furniture. We also discovered that gaming furniture is often a significant investment, so users expect to see high-quality images and detailed product descriptions.

Design

Based on our research, we created a UI/UX design for Logitech’s gaming furniture landing page that would appeal to the target audience. We decided to use dark colors, as they are associated with gaming and provide a high contrast to the product images. We also used large, bold typography that is easy to read and complements the product images.

We created a hero section that showcases the key features of Logitech’s gaming furniture range. The hero section includes a video that highlights the design and functionality of the products, along with a CTA button to encourage users to explore the range further.

I created a mockup landing page that is divided into sections that highlight the different products in the range, including gaming chairs, desks, and accessories. Each section includes high-quality images of the products, along with a short descriptions of their features and benefits.

Final Design

The Logitech gaming furniture landing page is an excellent example of effective UI/UX design for a product range targeted towards a specific audience. The dark color scheme, large typography, and high-quality images make the landing page visually appealing, while the product comparison and configurator features enhance the user experience. By conducting user testing and making optimizations, we created a landing page that meets the needs of Logitech’s target audience and effectively showcases their gaming furniture range.

Mobile Versions