Project Overview

The case study explores the journey of Leo Peressi, an e-commerce store specializing in the sale of premium quality alpaca sweaters. The case study delves into the strategies and challenges faced by Alpaca Boutique, highlighting their efforts to establish a successful online presence, build brand reputation, and increase customer engagement.

Website Development and User Experience:

Leo Peressi invested in creating an intuitive and visually appealing e-commerce website. The website featured a user-friendly interface, showcasing the various alpaca sweaters available, along with detailed product descriptions, sizing charts, and high-resolution images. The site was optimized for seamless browsing and easy navigation, ensuring a positive user experience.